It is said the first impression is fateful. This phrase is great when we talk about logos. After all, this seemingly small symbol must reflect the company, its goals, and also a clear message to customers. Logo design should be done carefully and thoughtfully – keep in mind that this simple attribute represents your company. Sometimes, when a logo is created in a hurry, you later have to think about creating a new one, in which case confusion is inevitable: if the company’s customers have memorized the old logo, you may not get used to the new one as quickly as you would like.