to create a new logotype and corporate identity for a financial institution to build clients’ trust and reflect solid, fundamental and timeless shapes.
we created a logotype that the company has been using for more than a decade. Based on a competitive environment, we chose colours (blue-green) suitable for the financial sector. The logotype is memorable, and one of the most characteristic details – triangle – is repeated throughout corporate identity: from business cards to presentation templates and letterheads.
