comprehensive development of a brand for the products of new beauty and health business: from a logotype and website to corporate identity and further support work. The logotype had to be based on the title and reflect not only trademark philosophy but also a concept of the chemical term itself. While creating the website, the aim was to attract clients and encourage sales while reflecting the company’s identity through visual presentation. We used distinctive details (molecule element) in all corporate identity extensions: from social networks to vehicle design, leaflets, stands, pop-up advertising banners or website updates.
precise, minimal and elegant logotype design of monochrome palette reflects the major strengths and values of the trademark: attention to details, the composition of products, the fusion of nature and science. A stylized drawing of the chemical element is repeated throughout the graphic elements of the website and extends to corporate identity while becoming an authentic signature of the brand. Purity, clarity and neat structure of the website extends further to the content management system. We ensured that the employees of the company would be able to maintain the information on the website easily and conveniently, update, change and modify it. We take full care of the visual communication of the MOLECULE brand, carry out corporate identity adaptation works, technical support of the website, regularly provide digital marketing suggestions and recommendations for increased sales.