comprehensive branding for a new health and beauty products company: from a logotype, website and to the corporate identity and other support works. Logotype had to reflect the title and not only trademark philosophy but also the concept of this chemical term. We aimed to attract clients and increase sales while reflecting corporate identity through visual representation. We used exclusive details (molecule element) in all corporate identity elements: from social network communication to the vehicle design, leaflets, stands, pop-up banners and website updates.
precise, minimalistic and sleek monochrome logotype design that reflects major values and advantages of the trademark: attention to details, product composition and fusion between nature and science. A stylised depiction of a chemical element repeats itself in graphic elements of the website and corporate identity, becoming an authentic trademark signature. Purity and clarity of the website structure were also incorporated into the content management system: we made sure that employees of the company could easily and conveniently review, update, change and modify website information. We fully monitor MOLECULE trademark visual communication, carry out corporate identity adaptation works, website maintenance and regularly provide suggestions and recommendations for digital marketing to increase sales.