precise, minimalistic and sleek monochrome logotype design that reflects major values and advantages of the trademark: attention to details, product composition and fusion between nature and science. A stylised depiction of a chemical element repeats itself in graphic elements of the website and corporate identity, becoming an authentic trademark signature. Purity and clarity of the website structure were also incorporated into the content management system: we made sure that employees of the company could easily and conveniently review, update, change and modify website information. We fully monitor MOLECULE trademark visual communication, carry out corporate identity adaptation works, website maintenance and regularly provide suggestions and recommendations for digital marketing to increase sales.