What is an animated logo, you ask? This is a picture decorated with graphic, moving elements, which, like the traditional building logo, is intended to to represent your company, business or brand. Similarly, other illustrations embedded in the content of a website or other page, or in an email, can also be enlivened. Such animated images are becoming increasingly popular and have a wide range of applications. Now let's talk, why an animated logo is better than a simple one.
Animated logo attracts and keeps the visitor's attention
Think about the last time you looked at an eye-catching advertisement and only a few moments later realised you were still watching. That's how coloured, moving objects work. They just catches attention and holds it for a few moments.
The brain scans a normal, static image faster than a moving image, simply because it takes longer, even if we count in fractions of a second.
Another important aspect is that the brand matters to some people. They first look at the logo and instantly decide whether it is worth their time. That's when an animated, eye-catching image could come to them. So why not take advantage of this opportunity?
What is the difference between static and dynamic images? Which is better?
The difference between static and dynamic images and other elements is elementary - the former are stationary, while the dynamic ones are distinguished by their moving graphic details. These can be changing images, colours, letters, lines, etc. There are many different options, you just have to use your imagination.
Whether to use a static or a dynamic image, there is no single answer and it all depends on the overall image you want to create. For example, if you are sending a newsletter, one moving element will be enough.
If you're not sure what's best to use and where, you can always ask us for advice.
Animated logo attracts and keeps the visitor's attention
One of the requirements of marketing is distinctiveness. It is therefore recommended to find as many ways as possible, how to grab people's attention with targeted originality. What does targeted mean? If exclusivity has little to do with the message being conveyed, it is more likely to cause chaos than to serve the overall corporate purpose.
This is why the animated logo and/or other graphic elements also must fit seamlessly into the marketing strategy.
What can dynamic graphic elements be?
These elements are integrated into logos, website icons, promotional images, etc.
How does storytelling relate to animated logos?
You would probably agree that a logo encapsulates and reflects the essence of an activity/company? People remember your company, your services or goods, and the people who served them as soon as they see them. They automatically associate the logo with the shopping experience.
Before people know you and see your logo for the first time, they immediately make unconscious judgements about it - accepting it, rejecting it, or forgetting it without taking it to heart. So it's up to you and the logo designers to create an image that not only catches the eye, but also expresses your business/company values. Everything - colours, combinations, shapes, words (if used), images, etc. - must speak in a purposeful and harmonious way. As if you were saying who you are and what you do.
A small animated image can do big things
Animated ads have created a whole new segment of digital advertising, and the companies that use them can boast much higher rates of audience engagement, customer acquisition and interest generation. The reason is simple: well-done animations make the web surfer stop and watch the ad all the way through.
Plus, animated videos let you experiment with different styles and effects - and reach different audiences. And you can present your brand, products or services in many different ways
What if you have a static logo and don't want to change it? In this case, we recommend replacing one of the graphic elements with a dynamic one. The same can be done with the favicon. These are very simple but effective changes. You don't even have to inform your customers, as the logo itself will remain essentially unchanged.
As you can see, minimal dynamic elements are enough to attract attention. That's the power of an animated image!