In today's world, many activities, services and businesses have moved into the virtual space. Knowing how many people are using the breadth of the internet, all we need to do is to figure out how to use it more effectively to grow our business.
One such measure is digital marketinghelping you to increase your name visibility, attract new customers and grow your online sales. Digital marketing involves different channels, each with its own specificities. It is therefore very important to familiarise yourself with these channels and choose the most relevant and effective form of digital marketing for your business.
Content creation - for business visibility and new customers
Content marketing is a highly effective tool that can easily achieve several objectives. First, the content you create is easily displayed in search engines, so the information you share is easily and quickly accessible to users. Next, content marketing builds your image as an expert in your field.
For a potential customer, you become an authority on the product or service you produce. Although content creation is most often associated with blogs, formats such as videos, memos, podcasts or infographics can also help you to be visible in the virtual world.
Digital marketing on social networks
The world has never spent so much time living online. That's why social networks are a great place to discover new customers. Different social media will help you attract the right audience for your business. Find out who your potential customers are, what online platforms they spend their time on, and what goods or services they need.
Of course, don't forget to take stock of your business too - Social media marketing will only benefit from investing in the right channels. One medium will be relevant if you produce visually appealing desserts, but if you provide recruitment services, shift your marketing strategy towards another platform.
SEO marketing - increasing your website traffic
One of the most popular tools for generating leads is SEO. The goal of SEO is to help your website be as visible as possible in search engines. Through this digital marketing channel, your online home is positioned higher, thereby increasing the flow of potential customers. This not only increases the visibility of your business, but also the sales of your goods or services.
Paid PPC advertising to attract the target customer
Paid digital advertising is one of the easiest ways to increase your business visibility and generate targeted leads. The most popular and proven PPC ads are Google Ads and paid ads found on social networks. Google Ads ads are extremely effectivebecause finding your business is quick and easy - when a visitor enters a specific phrase or keyword in a search engine.
Paid advertising on social networks should be used after you have identified your target audience and invested in the most relevant social media for your business area. As the name PPC advertising implies, you will only pay for specific clicks on your ad.
One of the oldest forms of digital marketing - email marketing
We've all come across promotional emails lost in the mail. However, targeted newsletters are the easiest way to stay in close contact with existing customers. Keep you informed about upcoming news, promotions and exclusive offers. Email marketing offers more - online greetings, post-purchase enquiries or personalised greetings.
The attention shown to the customer through emails builds customer loyalty and encourages them to try new products or services or to return to those they have already tried.
Affiliate marketing - growing customers through recommendations
Affiliate marketing is based on a simple principle - a fee is agreed with the affiliate for the number of leads or successful sales. Invest your time and build a dedicated, loyal customer base who will be happy to share positive feedback and recommendations about your products with their friends and acquaintances.
Other important (non)digital marketing channels
In addition to the forms of digital marketing already discussed, it is worth mentioning a few more value-creating channels.
Take advantage of the benefits of public relations and get in touch with journalists who are professionally placed to spread the word about your brand name. Don't miss out on the opportunity to participate in trade fairs in your field of business, where the target audience is your potential customers. And if you don't feel like investing in digital ads, articles or exhibitions, you can always start with cold calls and slowly build up a new customer base.
In addition to the forms of digital marketing already discussed, it is worth mentioning a few more value-creating channels.
Take advantage of the benefits of public relations and get in touch with journalists who are professionally placed to spread the word about your brand name. Don't miss out on the opportunity to participate in trade fairs in your field of business, where the target audience is your potential customers. And if you don't feel like investing in digital ads, articles or exhibitions, you can always start with cold calls and slowly build up a new customer base.