Video advertising

Video ads help to strengthen a company's position in the market and drive business growth. From creative concept to technical implementation, creating video ads that not only showcase products or services, but also create emotions, increasing customer actions (e.g. visiting a website, subscribing to a newsletter, or even buying a product directly). It is important to know that video content also improves a website's SEO, as search engines such as Google prefer content that engages and holds users' attention longer.

In collaboration with our clients, we create a unique video concept that reflects the brand's values and tells a story. We create a compelling script that not only informs, but also emotionally affects the viewer. We use state-of-the-art filming equipment to ensure that the video looks professional. We create animated elements and graphics that enhance the visual impact of video advertising and helps to get the message across even better. We seamlessly integrate the video advertising we create into the online space of your choice, whether it's a personal website or a large news portal. We aim to make businesses stand out and achieve even greater online visibility through inspiring and meaningful video ads.

Video ads are most often shared on social networks, which provides free advertising and increases the reach of the brand. Video ads on social networks such as Facebook, Instagram, LinkedIn, TikTok, Youtube, etc. increase brand awareness, improve engagement and even drive sales. They provide an opportunity to build a stronger emotional connection with potential and existing customers by telling engaging stories or demonstrating the benefits of products/services. We understand that social networks are a fast-moving space, so our strategies are dynamic and flexible. We provide a range of creative ideas to help you choose the one that best suits your business communication.

Television is still one of the most powerful means of mass communication, reaching very wide audiences. When we create video ads for TV, we use a specific methodology to tailor your message to this broad audience channel. We start the creative process with a detailed analysis of your business objectives and analysing the target audience to best present the product or service being promoted. Then, based on the data, we create a script for a video ad.

When creating video advertisements for outdoor displays, it is particularly important to take into account the context in which these displays are seen. Outdoor displays such as LEDs are usually installed in busy, public places where passers-by may only have a few seconds to register the message. Therefore the content of the ad must be immediately understandable and memorable. Each outdoor display advertisement is designed and created to convey a clear message, so that the passer-by remembers the brand and its message, despite the short interaction time.

We understand that Effective video editing - a way to get your message across in a way that is memorable, engaging and action-oriented. We do all the necessary splicing, editing and sequencing to make sure the narrative flows smoothly and captures the audience's attention. We do the colour correction work to make sure the image is visually appealing and in keeping with the style of the footage. We ensure that the final the result meets all the required standards for social networking platforms, for TV or other media.

We provide professional voiceovers that make any visual narrative more immersive and memorable. We understand that sound is an important part of video advertising - it can amplify the message, create emotion and increase the viewer's connection to the brand. Also for video ads adding music tracks or sound effects to enhance the emotional impact and highlight the most important parts of the ad. We choose music and sound effects based on the specific theme and emotional context of the ad to give maximum impact.