Do you know why pictures and videos are important on social media?
Today, people are extremely busy, so To reach your audience, it is important to prepare compelling recordings, that take just a few seconds to view. Because most of the human brain is focused on processing visual information, we can process images with extraordinary speed. When we see visual information that interests us, we decide to read the text or click on a link.
But to make the most of social networks, it is important to know the technical requirements for the preparation of visual information, for example, photo or video sizes.
1.
Personal page / Profile picture
- Recommended: 400×400 px
- Maximum available: 768×4320 px
- Maximum size: 8MB
Personal page / Cover
- 1584×396 px
- 4:1 ratio
Company page / Profile picture (logo)
- 300×300 px
Company page / Cover
- 1125×191 px
Entry (post)
- 1200×627 px
- 1.91:1 ratio
Video
- Size: 256×144 px - 4096×2304 px
- AAC, ASF, FLV, MP3, MP4, MPEG-1, MPEG-4, MKV, WebM, H264/AVC, Vorbis, VP8, VP9, WMV2, WMV3
- Size: 75KB - 5GB
- Duration: 3 seconds - 10 minutes
- 10fps - 60fps
- 192 kbps - 30 mbps
Advertising
- 1200×627
- JPG, PNG
- Maximum size: 5MB
Advertising / Carousel
- 1080×1080
- 1:1 ratio
- Maximum size: 10MB
Video advertising
- 1080×1080 1440×1080 1920×1080
- MP4
- Size: 75KB - 200MB
- Recommended: 15 seconds (30 minutes possible)
- Up to 30fps
2.
Profile photo
- 360×360 px
- 1:1 ratio
Post thumbnail (post cover)
- 161×161 px
Entry (post)
- Square: 1080×1080 px (1:1 ratio)
- Portrait: 1080×1350 px (4:5 ratio)
- Horizontal (landscape): 1080×628 px (1.91:1 ratio)
History (story)
- 1080×1920
- 9:16 ratio
Advertising
- Square: 1080×1080 px (1:1 ratio)
- Portrait: 1080×1350 px (4:5 ratio)
- Horizontal (landscape): 1080×628 px (1.91:1 ratio)
- JPG, PNG
- Maximum size: 30MB
Advertisement / History (story)
- 1080×1920 9:16 ratio
- JPG, PNG
- Maximum size: 30MB
- Maximum length: 5 seconds
Advertising / Carousel
- 1080×1080 px 1:1 ratio
- JPG, PNG
- Maximum size: 30MB
- 2-10 photos
Video advertising
- Square: 1080×1080 px (1:1 ratio)
- Portrait: 1080×1350 px (4:5 ratio)
- Horizontal (landscape): 1080×628 px (1.91:1 ratio)
- MP4, MOV
- Maximum size: 4GB
- Maximum length: 120 seconds
- Max FPS: 30fps
Video advertising / Story
- 1080×1920 9:16 ratio
- MP4, MOV
- Maximum size: 4GB
Video advertising / Carousel
- 1080×1920 px
- 1:1 ratio
- MP4
- Maximum size: 4GB
- Maximum length: 60 seconds
- 2-10 photos
3.
Profile photo
- 180×180 px
Cover (cover)
- Profile: 1250×463 px
- Business page: 1250×463 px
- Groups: 1880×696 px
Entry (post)
- Wall: 1200×630 px
- Story: 1080×1920 px
Advertising
- Story: 1080×1920 px
- Other: 1080×1080 px
- Maximum size: 30MB
4.
Youtube
Profile photo
- 800×800 px
Cover
- 2560×1440 px
- Desktop safety zone: 2560×423 px
- Text and logo security zones: 1546×423 px
- Maximum size: 6MB
- Video cover (thumbnail)
- 1280×720 px
5.
Profile photo
- 720×720 px (minimum size 250×250 px)
- JPG, PNG
- Size: 10KB - 2MB
Most popular advertising sizes
- Medium rectangle: 300×250 px
- Large rectangle: 336×280 px
- Leaderboard: 728×90 px
- Half page or large skyscraper: 300×600 px
- Large mobile banner: 320×100 px
Advertising
- JPG, GIF, JPEG, PNG, HTML5
- Half page ads: 200KB
- Other ads: 50KB
- Square: 250×250 px
- Small square: 200×200 px
- Inline rectangle: 300×250 px
- Vertical rectangle: 240×400 px
- Large rectangle: 336×280 px
- Triple Widescreen: 250×360 px
- Billboard: 970×250 px
- Wide skyscraper: 120×600 px
- Skyscraper: 160×600 px
- Portrait: 300×1050 px
- Half hage ad: 300x600px
- Netboard: 580×400 px
- Banner: 468×60 px
- Leaderboard: 728×90 px
- Mobile banner: 300×50 px
- Large mobile banner: 320×100 px
- Too Banner: 930×180 px
- Large Leaderboard: 970×90 px
- Panorama: 980×120 px
6.
Profile photo
- 400×400 px
- 1:1 ratio
- JPG, PNG, GIF (not animated)
- Maximum size: 2MB
Cover (cover)
- 1500×500 px
- 3:1 ratio
- 60 px safety zones from top and bottom
- JPG, PNG, GIF (not animated)
- Maximum size: 5MB
- Profile picture covers the cover
Photos
- 1200×675 px
- 16:9 ratio
- JPG, PNG, GIF (animated)
- Maximum size: 5MB (15MB if uploaded via their website)
- Up to 4 photos per recording
Advertising
- Image size: 600×335 px
- Carousel: 800×800 px for 1:1 ratio. 800×418 pixels for 1.91:1 ratio
- Website card image: 800×418 px for 1.91:1 aspect ratio. 800×800 for 1:1 ratio
- App card image: 800×800 px for 1:1 ratio. 800×418 px for 1.91:1 ratio
- Direct message card: 800×418 pixels for 1.91:1 ratio
- Conversation card: 800×418 pixels for 1.91:1 ratio.
7.
Sources:
- louisem.com
- influencermarketinghub.com
- sproutsocial.com
- influencermarketinghub.com
- snappa.com
- tailwindapp.com
- influencermarketinghub.com
- business.linkedin.com
- instapage.com
Video size specifications for different social media networks are constantly changing. One moment you have a great front page, the next, your front page image is faded and lacks resolution.
Here are the reference sources where you can find up-to-date information to help you keep quality content on social media.