Today, as the appeal of e-commerce grows by the day, so does the competition: frequency of impressions, originality of the image, engagement of the content all have to compete for the attention of the audience. Want more market share? Not only do you have to make an enticing offer to your customers, but you also have to be visible in the crowd of competitors.
That's why short animated videos are becoming an increasingly popular tool in e-marketing - and for a whole host of reasons.
Animated advertising - a way to get noticed faster
An animated ad is a short, engaging video of 15-60 seconds that promotes your company, services or products. This is an inclusive, fun and creative way get noticed more quickly on TV, on news portals or, more often than not, on social networks. Usually, such videos evoke emotions and therefore encourage a friendly response to your brand from different audiences.
The main objectives of animated video advertising
The most common objectives of animated promotional videos are:
- increasing brand awareness: helps you attract new customers and grow your audience;
- growing conversions: the products and products you deliver encourage people to visit your e-shop, website or blog;
- increasing sales: Video content is becoming an increasingly powerful sales tool - so it's hard to imagine modern e-marketing without video instructions, presentations and animated ads;
- launching new products: There's a reason why animated ads are so popular with start-ups - they're perhaps the best way to show the essence of a product and its value to a prospective customer, or simply to get someone to "want" to buy your new product/service.
Why are animated videos so impactful?
Why are animated videos so impactful? One of the main reasons: they are fun to watch. Today's customer doesn't want to stare at conventional adverts or listen to clichéd brand slogans competing for their attention. That's where animated commercials come in. It's not just information, it's entertainment, which is why such advertisements not only attracts the attention of internet users, but also increases their loyalty, and loyal audiences are much more likely to buy than cold Customer
Video advertising simplifies a complex message
Animated videos are a fresh and creative approach to advertising, allowing a complex business message to be broken down into clear pieces and shown in a coherent way, telling a short, engaging story that easy to understand and imagine. This is particularly useful for financial organisations, educational institutions, health services or cryptocurrency traders, and other companies that work in more complex industries and deliver complex services that are hard to describe in a few words.
An attention-holding advertising tool
Animated ads have created a whole new segment of digital advertising, and the companies that use them can boast much higher rates of audience engagement, customer acquisition and interest generation. The reason is simple: well-done animations make the web surfer stop and watch the ad all the way through.
Plus, animated videos let you experiment with different styles and effects - and reach different audiences. And you can present your brand, products or services in many different ways.
Animated advertising is great value for money
Another reason for the popularity of animated commercials - Attractively priced. Creating an animated video is much cheaper than, say, shooting real images of the same scenario, which usually requires equipment, actors, renting a specific environment, etc.
What makes animated advertising successful?
Message: It's not just about HOW, but also WHAT you want to say with your ad.
Quality of performance: People who see your ad relate the quality of the ad to the quality of your brand - so the animation has to be executed flawlessly.
Brand integration: Consider the integration of your brand - subtly using your colours or logo shapes in the animation to leave a deeper imprint on the viewer's memory.
Target audience: Adverts aimed at everyone are in reality aimed at no one. Therefore, before deciding what your animated advertisement will be, it is important to take into account the audience for which you are creating it and adapt the elements and storyline accordingly.
Rhythm: The most effective animated commercials tend to have a certain smooth rhythm that engages and holds the viewer's attention to the end.