Corporate identity

Logo design is the responsible process of creating a visual symbol, a mark that represents a company, product or service. A logo is more than a simple graphic element, it is a visual message that communicates certain company values, ideas or identity. Aesthetics is not only important in this process, but also functionality - the logo must be recognisable in different sizes and contexts. Workflow:

1. We find out the client's needs, the specifics of the business, its goals, audience and values.
2. After an initial analysis of the client's needs, we carry out market and competitor research.
3. We create a variety of logo ideas and provide sketches to the client.
4. Based on customer feedback, necessary adjustments are made. This may include changing colours, shapes, fonts or even improving the concept. Once the client approves the final logo, the designer prepares the necessary files for use in various media.

When designing a logo, it is important not only to create a visually appealing mark, but also to ensure that it communicates effectively, is memorable and stands out from the competition.

As the business environment and customer needs change, we professionally update your existing logo. This service is essential for companies wishing to update their corporate image without losing the recognition value they have already created. Updating an existing logo is a delicate process, as it is important to maintain the company's recognisabilitywhile providing a more modern image or one that is more in line with current business objectives. This often requires striking a balance between being innovative and maintaining recognisability.

We discuss with the client: what changes are expected and what goals we need to achieve by updating the logo. Based on the information gathered, the designer updates the logo. This can mean small changes, such as updating fonts or colours, or larger changes if necessary.

The animated logo is complemented by visual effects that give the logo a dynamic and unique character. It can be used in digital mediasuch as websites, social media platforms or even presentations. Animated logos are an increasingly popular trend due to their effective communication, their uniqueness in a competitive environment and their ability to attract the attention of customers in the digital space.

We work closely with our clients to understand their needs and develop a branded style. Corporate identity development is a comprehensive service designed to create a unified and coherent visual identity for a company. This service helps companies to achieve distinctiveness and recognition in the market.

It is important to stress that Corporate identity ensures that the brand looks consistent and professional. A consistent visual image helps you remember the brand faster. A well-planned and implemented corporate identity promotes trust and perceptions of professionalism among customers and partners. If required, we prepare a comprehensive brandbook that shows how to use the design elements you createto maintain a consistent and professional image: on the website, in press materials, on social networks, souvenirs, merchandise, etc.

Applying our corporate identity, we create unique product packaging designs - from concept to print preparation.

We create branded catalogues, brochures, posters. We make sure that the design we create is evenly reflected on all representative tools - from business cards to catalogue design.

In line with your company's corporate identity, we develop creative exhibition stand design and decoration.

Taking into account the client's advertising needs, the company's corporate style, we design the vehicle livery.

Name development is an important element of branding, creating a unique and recognisable name for a brand, company or product. It is not only a creative process, but also a strategic task involving market research, linguistic analysis and a variety of creative techniques. Developing a name is a very important process, as the right name can contribute to the success and recognition of a brand. It is often the first thing that potential customers encounter, so it is important that it leaves a positive and lasting impression.